In Review

customer community

Holger Blaschek 12 months ago updated by Melissa 10 months ago 4

I like Aprimo Voice, but would it make sense to set up also something like an actual community with workforces to commonly influence the product's modules into the overall most beneficial direction…? I was with the DSAG (German speaking SAP user group) for a few years and found their concept intriguing (https://www.dsag.de/einflussnahme#-strong-continuous-influencing-sessions-nbsp-sap-produkte-kontinuierlich-verbessern-strong-)… A big portion of development budget dedicated to the customer work forces, that way achieving CX and saving all the prioritization trouble in parallel... 

Dear Petra,

I would think that grouping by product makes more sense as you would need to bring the different perspectives together at prioritizing design/feature requirements anyway - and that's best done with everybody available to explain their views I guess…

Personally I would be willing to travel, but in boundaries (say: Europe)...

I would love to see some votes of interested customers on this one to understand the interest. 

All readers, feel free to comment on this:

In the US there is a Financial user group which is being chaired by one of our customers and supported by Aprimo. That model seems to work well for that group. The frequency and agenda should not be controlled by the vendor, but by the group.

What do you think would work best: group by industry (Pharma/Life Science, CPG, FinServ,...) group by product use (DAM, Productivity), group by locale (EMEA vs US or global)? 

Would you be willing to travel or would this be entirely remote?

I like the idea of groups by product use. Would love to talk regularly to other clients who are utilizing the same products to talk through best practices, efficiencies, help each other trouble shoot as well as prioritize our asks for product enhancements.