When a record is uploaded via the bulk upload page, you can opt for "save as draft" or "publish". When you first press "publish" events are triggered and you can respond to the update of the record.
However, when you use "save as draft" first and then use "publish", the event is triggered only on the "Save as draft" and no event is fired on "publish".
Please add a rule condition that gets triggered every time the "publish" button is used on a record.
Customer support service by UserEcho